I don't know where Spiritual Brands, Inc. got my e-mail — perhaps from the same marketing agency that sent repeated Black Enterprise subscription offers to my home — but the company included me in an e-mail pitch that was apparently meant for both the religious and the retarded.
They are selling, for $2.50 a bottle (less obscene in bulk) religiously themed drinking water under such names as Control Water, Defense Water and Strength Water, which seem to differ only by name, label image and — this is the best part — the prayer you're supposed to recite when drinking it.
In other words, it's all the same shit.
None of the individual product descriptions say what drinks like Essential Water, Focus Water and Freedom Water are supposed to do, so I'll just assume that their 24-pack (for $48) does exactly what Staples' 24-pack of Poland Spring (for $7.89) does ... which is make you pee a whole lot.
Those looking for affirmation that this water is some kind of savior will find the Testimonials page bare, except for a "Coming Soon" promise. A familiar refrain.
It's kind of ironic that the "spititualwater" logo on the side is a clear font rip-off of smartwater, because you'd have to be the opposite of smart to buy this crap.
Posted by Netti at January 16, 2008 7:06 AM