So, of course, I had to click on Entertainment Weekly's list of Top 50 High School Movies of All Time. Unfortunately, it's perhaps the worst-produced piece of web content since Al Gore invented the Internet.

The reason: Like Time Warner cousin SI.com, EW.com treats you like sheep, asking you, in this instance, to click 18 times to get through the damn thing. SI.com long ago adapted the practice of doing their daily top-10s in photo gallery-format, one per page, a pathetic attempt to get people to click-click-click and drive up ad impressions. But 10 isn't 18. Eighteen is just plain insane. (And it may be 19 or 17; the steam coming out of my ears prevents me from keeping an accurate track, several times over.)

The feature is billed as photo gallery, even though only one photo per every five movies is displayed till you reach the top 10. Then you have to click nine more pages to see what's No. 1. There's no quick list of the movies, no thumbnail index of this supposed photo gallery.

The worst part is that this practice of driving ad impressions is bullshit, as those who are in constant-click mode are less inclined to notice an ad than those who are intently poring over a long page; their brains are trained to look straight at the content well, and for the "Next" button. In short, EW.com's sponsors are being hosed. They're not getting 18x the value of one impression, believe me.

But someone is getting paid to make these decisions. And s/he probably sees increased page views and thinks that's a good thing. Enjoy it while it lasts. Because pissing off customers (by making them click 18 times) and not delivering impact to advertisers doesn't work in 2006. Or ever.

Today's Web Finds:

• 43 Things Tags — Seems like this is a site where you can share your life's goals. And the front page highlights some of the most popular ones. Like "Get my GED," "stop procrastinating," "not be lazy," "watch Lost episodes" and "stop throwing clothes on the floor." Is this an inspired segment of the population or what?

• Video: Pole Dancer Face Plant — If this had happened in front of me, I just might ... might ... have laughed till I died. (Found on Gorilla Mask)

• Voyeurs Exposed With Gigapxl Cam — An amazing photo of Torrey Pines City Beach that, when zoomed closer and closer and closer, outs guys peering at a nude beach through telescopes and binoculars.

• YouTube: Best Card Trick In The World ... Revealed — Last week, I linked to a YouTube vid titled, "Best Card Trick in the World." Well, this guy makes like the cock block of magicians by busting up the whole jig. While ... talking ... as ... slowly ... as ... humanly ... possible. (In another YouTube vid related to the BCTTW, this kid need to get laid. Stat.)

• Kate Moss Naked in Pop Magazine — I gotta drum up a coke habit or something. I just don't get why she's such a popular model.

• Bicyclist Awaiting Ambulance Hit Again — Suffice it to say, he didn't hit the Lotto that night, either. I've read the lead paragraph on this story four times, and I'm still not sure if I have the principals straight.

• T-Shirt: Ron Jeremy for President 2008 - He's a Long Shot — Allow me to make the worst joke of the week: it cums in many sizes.

• Video: Keith Olbermann Goes Off on Missing 9/11 Memorial — K.O. straight-up lights into Bush for the empty space that still resides in downtown Manhattan. I'm not smart enough to know who's to blame, but it sure is a shame.

• Bush 'Death' Film: Placing a Target on the President? — A FOXnews.com piece on a controversial "mockumentary" that depicts an assassination of President Bush and its aftermath. When I worked for TIME.com and we brainstormed ideas around the 40th anniversary of JFK's death, I suggested a feature on what life would be like if a modern-day president was killed. We'd never again have a clouded JFK situation, I thought. There would be countless more video and still cameras. The Internet, of course, would change the way we discuss world-altering events. And, considering the animosity that permeates political discussions today (only natural when people die every day based on decisions made and not made, and who knows if an equal amount of lives were spared because of them, or what they're "worth"), would there be a universal pall cast about the U.S.A. in respose to the death of Bush or a successor, no matter the party? My idea was shot down, but I still think it makes for a very interestig discussion.

• Video: Daily Show Post 9/11 Monologue — Archived clip of Jon Stewart's first opener in 2001 since the attacks. Heavy and beautiful.