Herzog didn't leverage 9/11 to market gas masks and Cipro (remember those text ads that flooded Google's search results pages?). Instead he crafted an organization that would bring together New Yorkers in a fun environment that benefitted countless charities. The formula is quite simple:

• Manage co-ed sports leagues for everything from touch football to softball to volleyball, soccer and even dodgeball.
• Allow people to sign up as a team or register individually and be placed on one, at the level of competition they feel most comfortable: Competitive, Casual and Extreme Casual.
• Teams designate charities for whom they play to win cash awards.
• Bars affiliated with the league host weekly post-game drink-ups attended by the entire league, donating 10% of the tab to charity.

There hasn't been a business plan this successful since Hugh Hefner made a fortune publishing pictures of beautiful women he'd had sex with.

With 9,000 members in its stable, ZogSports is pursuing an increasing number of social activities with a philanthropic twist — holiday parties, a bachelor/bachelorette auction, winter ski trips, etc.

This weekend, my Chico's Bail Bonds football team makes our first playoff run, looking add on-field success to our Best Drinking Team award in the spring, which went to the Susan G. Komen Breast Cancer Foundation. Needless to say, I have breasts on my mind with every beer I drink. This winter, Chico's will compete in dodgeball, a sport I probably don't have the temperament for, but if I can get a nut shot or two in there, I think it can be fun.

Newsweek recently featured ZogSports, concentrating on the off-field encounters between male and female players, certainly a fringe benefit of playing sports and getting toasted. Being that I don't talk about my personal life on PK.com, I cannot confirm or deny that I have ever partaken in such inter- or intra-team flings or relationships, but let's just say that if a hot chick asks to you sub for her softball team, just say yes and see if going 4-for-4 garners any interest in the free-agent market. I also cannot confirm or deny that in a game later in the year, with a playoff berth on the line, she tried to test my arm by going from first to third on a single. Silly girl, there's no walk of shame quite like returning to the bench after being pegged out by 10 feet.

Other ZogSports notes:

• One of the football teams actually has a mini-playbook stuffed into a wristband worn by each player. I'm embarrassed to say it's ours.
• You have a better chance of seeing Ann Coulter pleasuring Bill Clinton on the White House lawn than you do seeing a pass-interference call. Might as well throw some Mr. Fuji salt in a receiver's eye. No one's gonna call it.
• Just like in the majors, deals are being forged this winter as teams jockey to build a softball power for the summer. I've already got a handshake deal to switch teams. Details of the arrangement are still being ironed out.

Other Worthwhile NYC Charitable Efforts:

• Tramps Like Us 9/11 Benefit Concert — Once a year, the best Bruce Springsteen tribute band plays at the Lion's Den in support of the Marc S. Zeplin Foundation, named for a father killed in the attacks. I can't endorse this event enough. I seriously look forward to it every fall. So come on out Saturday for some great tunes, great people and a great cause.

• Mustaches for Kids — My buddy Jeff, a double-softball title-winner with ZogSports and my TIME world championship team (if you define "world" as six publishing teams consisting mostly of nerds), runs a four-week, mustache-growing competition to benefit the Make-a-Wish Foundation of Metro-New York. Wearing No. 23 on my football jersey is about my limit when it comes to honoring Don Mattingly, the Greatest Living Ballplayer, but I'll definitely be making a donation. And so can you, even if you're not a New Yorker with a desire to look like Lieutenant Jim Dangle from Reno 9-11!

• Manhattan Society — My buddy Chris' portal for NYC social events, many of which are for great causes. Since I wear jackets and ties only to wedding and funerals, I'm almost never present at these happenings, but that's me, not you. Perhaps it's more your scene.

Random Web Links, for the Hell of It:

• Ron Artest News Items — I'm going with a link to a Google News search here. Haven't found a really compelling article on Artest's request for a month off from his duties with the Indiana Pacers to rest up from his work on a rap album and to spend time with his family. I thought the Pardon the Interruption guys said it best: it's not even that funny; the guy has some serious problems. This is a guy who admitted he doesn't even know what "compromised the integrity of the team" means, and he's not kidding.

• Dave Matthews Band's Waste Management — When you dump human waste from a tour bus off a bridge, best to make sure a boat full of tourists are not cruising below. (Thanks, Larry)

• CNN.com Slugs Bush Photo as asshole.jpg — I've worked for a few major online media operations, and you never want to tempt fate like this ... though I do know a guy who inserted himself into an MLB box score in the last issue of The National Sports Daily. (Found on GorillaMask.net)

• Ladds Gallery: WHy I Love Boobs — An essay written by a PK.com reader. Read why his wife Ashley's boobs are the most interesting set he's ever experienced.

• The Superficial — A blog about attractive female celebs made famous mostly for all things related to traffic spikes in search engines: one-time Playboy spreads, stolen home movies, nipple slips and Hollywood nude scenes. (Thanks, Mike)

• Nominal Me's Q&A With Sgt. Sapper, A Soldier In Iraq — A most interesting interview conducted by another PK.com reader. Remember, everyone gets a plug, if you just ask.

• Bodyguard Says Minnelli Made Him Have Sex — From the AP report: "After many repeated attempts by Minnelli to compel (Soumayah) to have sex with her, (he) eventually succumbed." No word on whether he waited till she succumbed first.

• Top 30 Players in College Basketball — I'm gonna be all over college hoops this year as Syracuse (No. 6), looks so promising. They started the season with a 24-0 run in a 104-54 win over Northern Colorado on Thursday. Interesting note about the list: defending champ UConn doesn't have a single rep among the top 30. We gotta take the Big East title this year. It's been way too long.

• 20 Questions with Vixen's Jan Kuehnemund — Not the most verbose woman in the world, but these Metal Sludge interviews with retro glam-rockers are always worth a peek, if only for the photos. And did you know Vixen was featured in the movie Hardbodies?